Educating Tamariki
Today for the Jobs of Tomorrow
What is Craffft?
Imagine a world where learning feels like play, and play shapes the future. That’s the magic of Craffft. We’ve harnessed Minecraft’s captivating power to create a unique educational experience that connects rangatahi with Aotearoa’s rich agricultural heritage and cutting-edge innovations.
From our world-renowned industries to the high-tech frontiers of modern farming, students explore, play, and problem-solve in a customised Minecraft world.
But Craffft isn’t just about virtual adventures. Our curriculum-aligned quests bridge the digital and physical worlds, inspiring real-world solutions and fostering a deep appreciation for New Zealand’s food systems. Teachers are equipped with comprehensive resources and real-time progress tracking, ensuring that every block placed and every challenge overcome translates into meaningful learning outcomes.
Join us in cultivating the next generation of innovative, sustainability-minded kai champions – right here in the fertile soil of Aotearoa’s gaming culture.
Our Mission
Craffft empowers rangatahi to shape a better future through hands-on, gamified learning experiences that connect the digital world with real-world food systems, sustainability, and innovation across Aotearoa.
Quests
Pacific Wayfinders - Launched
Players embark on a hands-on digital journey from Hawaiki to Aotearoa, using Matariki and other constellations as a guide. They’ll build constellations, design islands, and explore Māori and Polynesian traditions.
Garlic Guardians - Coming Soon
Players dive into the world of garlic farming, tackling challenges like balancing supply and demand, growing healthy crops, and preventing rust disease. Players work to keep the garlic supply thriving while learning essential farming and economic principles.
Endless Possibilities with Craffft
Bring your industry to life on screens with immersive educational adventures that inspire the next generation about the future of food, fibres, and factories.
Interested in sponsoring a quest?
We’d love to hear from you!
Teachers
Access curriculum-aligned lesson plans, real-world case studies, and assessment tools that seamlessly integrate with the game’s content, making it easier to incorporate into your teaching.
Parents & Caregivers
Craffft turns screen time into learning, using Minecraft to explore Aotearoa’s food, farming, and sustainability. Curriculum-aligned and safe, Craffft ensures screen time is both fun and educational. Perfect for Minecraft lovers and future innovators.
Organisations
Supporting a quest is an opportunity to make a tangible impact on the future of food production. By sponsoring, you’re contributing to the education of future leaders in sustainable farming and positioning your organisation at the forefront of innovation and responsibility in the industry.
Our Team
Alex Radley
CEO & Founder
Jason Callesen
Lead Builder & Education Advisor
Lucy Cossar
Sustainability Lead
Nicholas Amoretti
Head Chef
Chanelle O'Sullivan
Regeneration Lead
Jennie Stenhouse
Technical Advisor