Turning Screen Time Into Real-World Learning

Craffft combines the magic of Minecraft with the real world of food and farming.

Designed by educators, game developers, and industry experts, Craffft offers a curriculum-aligned journey through New Zealand’s farming heritage and cutting-edge future.

In a safe, guided Minecraft world, children tackle real-world challenges, develop critical thinking, and deepen their connection to the whenua. Craffft is more than just gameplay, it’s an immersive educational experience wrapped around the Minecraft worlds.

We’ve collaborated closely with educators to create a secure, interactive platform that provides high-quality, educational content and interactive elements.

No need for students to search the web for information.Craffft keeps everything they need within the portal, ensuring a safe learning environment. Our comprehensive teacher and caregiver dashboards provide real-time insights into what students are learning, how they’re progressing, and where they are in their curriculum-aligned quests.

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Craffft is a powerful educational adventure rooted in Aotearoa’s food and farming future.

Unlock your child’s potential through creative screen time.

Kids can spend hours gaming, but often with little educational value. Meanwhile, our future depends on young people understanding how food, sustainability, and innovation come together.

On average, Kiwi children spend over 2.5 hours a day on screens outside of school — much of it on fast-paced entertainment games that provide limited opportunities for meaningful learning, social engagement or real-world connection.

At the same time, less than 30% of students feel confident about where their food comes from or how it’s produced sustainably (Source: NZ Primary Industry Education Insights, 2022).By 2030, Aotearoa will need thousands of young innovators in agriculture, environmental science, and food technology to meet the growing challenges of climate change, food security, and land care.

That’s why we believe screen time should empower, not just entertain.Craffft gives kids a chance to explore these critical topics through a medium they likely already love: Minecraft.

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Learning disguised as play

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Real-time progress tracking

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NZ curriculum-aligned quests

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Fosters kaitiakitanga & innovation

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Hands-on, collaborative missions

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Privacy-first & safe for kids

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Learning disguised as play

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Real-time progress tracking

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Privacy-first & safe for kids

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NZ curriculum-aligned quests

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Fosters kaitiakitanga & innovation

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Hands-on, collaborative missions

Who’s Craffft For?

✔️ Kids who love Minecraft
✔️ Classroom learners or homeschoolers
✔️ Parents who want screen time to have meaning

Loved by Teachers, Students, & Whānau Alike

This morning [my son] came into my bed and said, “Can I play the Craffft thing after school again today?!”

- Happy Mum

This is impressive!! I also like how as a teacher you can get the data and assessments. The kids will absolutely love it!!

- Teacher, Year 4 Team Leader

FAQs

Q: Does my child need Minecraft already?
A: We provide setup support for families new to Minecraft—no stress!

Q: What ages is Craffft best for?
A: Ideal for ages 8–14, but younger or older learners may also enjoy it.

Q: Is this just another video game?
A: Nope. It’s a curriculum-aligned learning journey built inside Minecraft, guided by real-world challenges.

Q: Is it free?
A: We’re currently piloting—sign up to stay informed about pricing and access options.

Q: Can I see my child’s progress?
A: Yes! Teachers and parents have access to real-time learning insights.