Support the Next Generation of Makers and Doers
Showcase your brand, fulfil your mission, and build future talent by powering hands-on education in classrooms across Aotearoa.
The Challenges We’re Facing
The world is at a critical juncture. We are confronting a growing number of challenges that threaten the sustainability of our environment, societies, and economies.
Climate change, biodiversity loss, pollution, and resource depletion demand urgent, systemic action. At the same time, the rapid evolution of AI, automation, and robotics presents both opportunities and risks, creating potential job displacement, widening inequality, and posing complex ethical dilemmas. Global health crises, rising mental health issues, an ageing population, political polarisation, and geopolitical instability are further intensifying the pressure on our communities and institutions.
The need for transformative leadership has never been more urgent. To address these interconnected crises, we must empower the next generation with the knowledge, skills, and mindset required to create meaningful change.
By collaborating with forward-thinking organisations and offering immersive learning experiences, we aim to equip young, bright minds with the tools they need to lead and make a lasting impact.
How We Can Enable Meaningful Action
Craffft creates unforgettable, educational adventures — co-branded with you.
We bring your industry, products, or values into classrooms and kids’ screens through immersive quests, gamified learning, and real-world follow-ups.
“Studies suggest up to 75% of change initiatives fail, often because they’re top-down, disengaging, and lack long-term traction (The Inconvenient Truth About Change Management”2008 McKinsey study).
Craffft flips the script — empowering young people to lead change from the ground up, with your brand as a partner in that journey.
Why it’s different:
- Students don’t just see your mission — they play with it.
- You receive metrics that matter: engagement, impressions, and impact.
- Your investment builds the workforce of tomorrow.
Why Minecraft?
The World’s Best-Selling Game
With over 300 million copies sold, Minecraft is where kids often already are — making it the perfect learning platform.
Free for Schools
ThroughMinecraft: Education Edition, it’s already available in thousands of classrooms across New Zealand. No extra install or cost required.
Digital LEGO for Learning
Minecraft teaches systems thinking, creativity, and collaboration. It’s open-ended, intuitive, and ideal for building real-world understanding from the ground up.
Key Benefits & Features
- Tangible Impact Metrics – See how many students engaged, what they learned, and where they’re from.
- Workforce Pipeline – Support STEM and sustainability education, shaping future talent in your sector.
- CSR That Matters – Align with sustainability, equity, and education.
- Hands-On + Digital – We blend physical kits, field trips, and Minecraft missions.
- Customisable Sponsorship Tiers – From single quests to full campaigns.
Perfect For:
- Environmental/social impact brands
- Regional food producers
- Manufacturing companies
- Agri-tech innovators
- Councils & government agencies
- Legacy family businesses
How It Works
Choose Your Focus
We co-design a quest based on your product, mission, or impact area.
Build the Experience
We integrate your story into Craffft — digitally and physically.
Launch to Students
Your quest goes live in schools and homes!
Endless adventures to showcase your bussiness
Sponsorship Options
We tailor packages based on reach, duration, and campaign type.
Options include:
- Seed Sponsor – From $2,500
- Signature Quest Sponsor – From $10,000
- National Quest Series – From $35,000
- Custom Co-Branded Experience – POA
All include:
- Co-branded quest assets
- Distribution to schools
- Impact reporting
- Optional media campaign
Developed by teachers and students for their peers
Aligned with the New Zealand curriculum
100% mission-aligned educational content
FAQs
Q: Can I choose the topic of the quest?
A: Absolutely. We co-design it with you to ensure brand alignment and educational value.
Q: How is impact measured?
A: We provide dashboards showing student reach, learning outcomes, and geographic engagement.
Q: Is this just Minecraft?
A: Craffft blends digital gameplay with real-world activities like field trips, kits, and hands-on challenges.
Q: Can this align with our CSR or ESG goals?
A: Yes. We track the social, educational, and environmental outcomes your investment supports.
Q: How long does it take to launch a quest?
A: Typically 4–8 weeks depending on complexity. Faster for templated themes.